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Digital Product Configurator
Futuristic furniture

What Makes Us

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A digital experience that brings three generations of Dutch furniture craftsmanship into the modern era, allowing customers to customize and visualize Hoekstra's renowned ergonomic seating designs.
What Makes Us

The Challenge

Hoekstra's customers often needed to visit their showroom multiple times to understand the full range of customization options. This limited their market reach and made it difficult for international clients to engage with their products. Traditional online furniture shopping couldn't capture the nuanced quality of their ergonomic designs.
The platform needed to translate the personal guidance typically provided by the Hoekstra family in their showroom into a digital experience. We had to maintain their high-touch customer service standards while making their expertise accessible through digital tools.
What Makes Us

The Solution

We developed a sophisticated 3D configurator that brings the Hoekstra showroom experience online. The platform features photorealistic visualization, real-time ergonomic feedback, and interactive design tools that help customers understand how each choice affects comfort and support.

Next.js Three.js Shopify Custom 3D Rendering API

The user experience mirrors the personal guidance of the Hoekstra family, walking customers through each decision with expert insights and clear explanations. We integrated their decades of ergonomic expertise into an intuitive digital advisory system.
What Makes Us

Why Choose This Range

We created an immersive digital platform that captures the essence of Hoekstra's design philosophy while making their customization process accessible to a global audience. The solution needed to honor their craftsmanship heritage while embracing modern digital capabilities.
Since 1978, the Hoekstra family has been crafting exceptional ergonomic furniture in their Rotterdam workshop. While their reputation for quality and innovation remained strong, their digital presence didn't reflect the sophistication of their design process or allow customers to fully engage with their customization options.

Explore our other ranges

Blank

Digital Product Configurator
Futuristic furniture

What Makes Us

Blank
A digital experience that brings three generations of Dutch furniture craftsmanship into the modern era, allowing customers to customize and visualize Hoekstra's renowned ergonomic seating designs.
What Makes Us

The Challenge

Hoekstra's customers often needed to visit their showroom multiple times to understand the full range of customization options. This limited their market reach and made it difficult for international clients to engage with their products. Traditional online furniture shopping couldn't capture the nuanced quality of their ergonomic designs.
The platform needed to translate the personal guidance typically provided by the Hoekstra family in their showroom into a digital experience. We had to maintain their high-touch customer service standards while making their expertise accessible through digital tools.
What Makes Us

The Solution

We developed a sophisticated 3D configurator that brings the Hoekstra showroom experience online. The platform features photorealistic visualization, real-time ergonomic feedback, and interactive design tools that help customers understand how each choice affects comfort and support.

Next.js Three.js Shopify Custom 3D Rendering API

The user experience mirrors the personal guidance of the Hoekstra family, walking customers through each decision with expert insights and clear explanations. We integrated their decades of ergonomic expertise into an intuitive digital advisory system.
What Makes Us

Why Choose This Range

We created an immersive digital platform that captures the essence of Hoekstra's design philosophy while making their customization process accessible to a global audience. The solution needed to honor their craftsmanship heritage while embracing modern digital capabilities.
Since 1978, the Hoekstra family has been crafting exceptional ergonomic furniture in their Rotterdam workshop. While their reputation for quality and innovation remained strong, their digital presence didn't reflect the sophistication of their design process or allow customers to fully engage with their customization options.

Explore our other ranges

Blank

Digital Product Configurator
Futuristic furniture

What Makes Us

Blank
A digital experience that brings three generations of Dutch furniture craftsmanship into the modern era, allowing customers to customize and visualize Hoekstra's renowned ergonomic seating designs.
What Makes Us

The Challenge

Hoekstra's customers often needed to visit their showroom multiple times to understand the full range of customization options. This limited their market reach and made it difficult for international clients to engage with their products. Traditional online furniture shopping couldn't capture the nuanced quality of their ergonomic designs.
The platform needed to translate the personal guidance typically provided by the Hoekstra family in their showroom into a digital experience. We had to maintain their high-touch customer service standards while making their expertise accessible through digital tools.
What Makes Us

The Solution

We developed a sophisticated 3D configurator that brings the Hoekstra showroom experience online. The platform features photorealistic visualization, real-time ergonomic feedback, and interactive design tools that help customers understand how each choice affects comfort and support.

Next.js Three.js Shopify Custom 3D Rendering API

The user experience mirrors the personal guidance of the Hoekstra family, walking customers through each decision with expert insights and clear explanations. We integrated their decades of ergonomic expertise into an intuitive digital advisory system.
What Makes Us

Why Choose This Range

We created an immersive digital platform that captures the essence of Hoekstra's design philosophy while making their customization process accessible to a global audience. The solution needed to honor their craftsmanship heritage while embracing modern digital capabilities.
Since 1978, the Hoekstra family has been crafting exceptional ergonomic furniture in their Rotterdam workshop. While their reputation for quality and innovation remained strong, their digital presence didn't reflect the sophistication of their design process or allow customers to fully engage with their customization options.
Previous Project
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Explore our other ranges

Circle icon

What we stand for...

Nutrifresh is a brand that drives change, our mission is to bring back the taste of real, nutrient delivering, wholesome, simple ingredients.

Find Nutrifresh out in the wild at the following stores worldwide.

Team working in an office watching at a presentation

We are currently based in London but have local support where needed.

Globe icon

Timezone (GMT+1)

Stay in the Loop

Stay informed about our latest news, updates by subscribing to our newsletter.

We respect your inbox. No spam, just valuable updates.

Offline

Nutrifresh, The Shipping Building, Hayes, London. UB3 1HA

Nutrifresh is a company registered in the U.K. Design and development services are provided by Nutrifresh.

© 2026 Nutrifresh — All rights reserved.

Chevron up

Blank

Digital Product Configurator
Futuristic furniture

What Makes Us

Blank
A digital experience that brings three generations of Dutch furniture craftsmanship into the modern era, allowing customers to customize and visualize Hoekstra's renowned ergonomic seating designs.
What Makes Us

The Challenge

Hoekstra's customers often needed to visit their showroom multiple times to understand the full range of customization options. This limited their market reach and made it difficult for international clients to engage with their products. Traditional online furniture shopping couldn't capture the nuanced quality of their ergonomic designs.
The platform needed to translate the personal guidance typically provided by the Hoekstra family in their showroom into a digital experience. We had to maintain their high-touch customer service standards while making their expertise accessible through digital tools.
What Makes Us

The Solution

We developed a sophisticated 3D configurator that brings the Hoekstra showroom experience online. The platform features photorealistic visualization, real-time ergonomic feedback, and interactive design tools that help customers understand how each choice affects comfort and support.

Next.js Three.js Shopify Custom 3D Rendering API

The user experience mirrors the personal guidance of the Hoekstra family, walking customers through each decision with expert insights and clear explanations. We integrated their decades of ergonomic expertise into an intuitive digital advisory system.
What Makes Us

Why Choose This Range

We created an immersive digital platform that captures the essence of Hoekstra's design philosophy while making their customization process accessible to a global audience. The solution needed to honor their craftsmanship heritage while embracing modern digital capabilities.
Since 1978, the Hoekstra family has been crafting exceptional ergonomic furniture in their Rotterdam workshop. While their reputation for quality and innovation remained strong, their digital presence didn't reflect the sophistication of their design process or allow customers to fully engage with their customization options.

Explore our other ranges

Blank

Digital Product Configurator
Futuristic furniture

What Makes Us

Blank
A digital experience that brings three generations of Dutch furniture craftsmanship into the modern era, allowing customers to customize and visualize Hoekstra's renowned ergonomic seating designs.
What Makes Us

The Challenge

Hoekstra's customers often needed to visit their showroom multiple times to understand the full range of customization options. This limited their market reach and made it difficult for international clients to engage with their products. Traditional online furniture shopping couldn't capture the nuanced quality of their ergonomic designs.
The platform needed to translate the personal guidance typically provided by the Hoekstra family in their showroom into a digital experience. We had to maintain their high-touch customer service standards while making their expertise accessible through digital tools.
What Makes Us

The Solution

We developed a sophisticated 3D configurator that brings the Hoekstra showroom experience online. The platform features photorealistic visualization, real-time ergonomic feedback, and interactive design tools that help customers understand how each choice affects comfort and support.

Next.js Three.js Shopify Custom 3D Rendering API

The user experience mirrors the personal guidance of the Hoekstra family, walking customers through each decision with expert insights and clear explanations. We integrated their decades of ergonomic expertise into an intuitive digital advisory system.
What Makes Us

Why Choose This Range

We created an immersive digital platform that captures the essence of Hoekstra's design philosophy while making their customization process accessible to a global audience. The solution needed to honor their craftsmanship heritage while embracing modern digital capabilities.
Since 1978, the Hoekstra family has been crafting exceptional ergonomic furniture in their Rotterdam workshop. While their reputation for quality and innovation remained strong, their digital presence didn't reflect the sophistication of their design process or allow customers to fully engage with their customization options.

Explore our other ranges

Blank

Digital Product Configurator
Futuristic furniture

What Makes Us

Blank
A digital experience that brings three generations of Dutch furniture craftsmanship into the modern era, allowing customers to customize and visualize Hoekstra's renowned ergonomic seating designs.
What Makes Us

The Challenge

Hoekstra's customers often needed to visit their showroom multiple times to understand the full range of customization options. This limited their market reach and made it difficult for international clients to engage with their products. Traditional online furniture shopping couldn't capture the nuanced quality of their ergonomic designs.
The platform needed to translate the personal guidance typically provided by the Hoekstra family in their showroom into a digital experience. We had to maintain their high-touch customer service standards while making their expertise accessible through digital tools.
What Makes Us

The Solution

We developed a sophisticated 3D configurator that brings the Hoekstra showroom experience online. The platform features photorealistic visualization, real-time ergonomic feedback, and interactive design tools that help customers understand how each choice affects comfort and support.

Next.js Three.js Shopify Custom 3D Rendering API

The user experience mirrors the personal guidance of the Hoekstra family, walking customers through each decision with expert insights and clear explanations. We integrated their decades of ergonomic expertise into an intuitive digital advisory system.
What Makes Us

Why Choose This Range

We created an immersive digital platform that captures the essence of Hoekstra's design philosophy while making their customization process accessible to a global audience. The solution needed to honor their craftsmanship heritage while embracing modern digital capabilities.
Since 1978, the Hoekstra family has been crafting exceptional ergonomic furniture in their Rotterdam workshop. While their reputation for quality and innovation remained strong, their digital presence didn't reflect the sophistication of their design process or allow customers to fully engage with their customization options.
Previous Project
Chevron Right

Explore our other ranges

Circle icon

What we stand for...

Nutrifresh is a brand that drives change, our mission is to bring back the taste of real, nutrient delivering, wholesome, simple ingredients.

Find Nutrifresh out in the wild at the following stores worldwide.

Team working in an office watching at a presentation

We are currently based in London but have local support where needed.

Globe icon

Timezone (GMT+1)

Stay in the Loop

Stay informed about our latest news, updates by subscribing to our newsletter.

We respect your inbox. No spam, just valuable updates.

Offline

Nutrifresh, The Shipping Building, Hayes, London. UB3 1HA

Nutrifresh is a company registered in the U.K. Design and development services are provided by Nutrifresh.

© 2026 Nutrifresh — All rights reserved.

Chevron up

Blank

Digital Product Configurator
Futuristic furniture

What Makes Us

Blank
A digital experience that brings three generations of Dutch furniture craftsmanship into the modern era, allowing customers to customize and visualize Hoekstra's renowned ergonomic seating designs.
What Makes Us

The Challenge

Hoekstra's customers often needed to visit their showroom multiple times to understand the full range of customization options. This limited their market reach and made it difficult for international clients to engage with their products. Traditional online furniture shopping couldn't capture the nuanced quality of their ergonomic designs.
The platform needed to translate the personal guidance typically provided by the Hoekstra family in their showroom into a digital experience. We had to maintain their high-touch customer service standards while making their expertise accessible through digital tools.
What Makes Us

The Solution

We developed a sophisticated 3D configurator that brings the Hoekstra showroom experience online. The platform features photorealistic visualization, real-time ergonomic feedback, and interactive design tools that help customers understand how each choice affects comfort and support.

Next.js Three.js Shopify Custom 3D Rendering API

The user experience mirrors the personal guidance of the Hoekstra family, walking customers through each decision with expert insights and clear explanations. We integrated their decades of ergonomic expertise into an intuitive digital advisory system.
What Makes Us

Why Choose This Range

We created an immersive digital platform that captures the essence of Hoekstra's design philosophy while making their customization process accessible to a global audience. The solution needed to honor their craftsmanship heritage while embracing modern digital capabilities.
Since 1978, the Hoekstra family has been crafting exceptional ergonomic furniture in their Rotterdam workshop. While their reputation for quality and innovation remained strong, their digital presence didn't reflect the sophistication of their design process or allow customers to fully engage with their customization options.

Explore our other ranges

Blank

Digital Product Configurator
Futuristic furniture

What Makes Us

Blank
A digital experience that brings three generations of Dutch furniture craftsmanship into the modern era, allowing customers to customize and visualize Hoekstra's renowned ergonomic seating designs.
What Makes Us

The Challenge

Hoekstra's customers often needed to visit their showroom multiple times to understand the full range of customization options. This limited their market reach and made it difficult for international clients to engage with their products. Traditional online furniture shopping couldn't capture the nuanced quality of their ergonomic designs.
The platform needed to translate the personal guidance typically provided by the Hoekstra family in their showroom into a digital experience. We had to maintain their high-touch customer service standards while making their expertise accessible through digital tools.
What Makes Us

The Solution

We developed a sophisticated 3D configurator that brings the Hoekstra showroom experience online. The platform features photorealistic visualization, real-time ergonomic feedback, and interactive design tools that help customers understand how each choice affects comfort and support.

Next.js Three.js Shopify Custom 3D Rendering API

The user experience mirrors the personal guidance of the Hoekstra family, walking customers through each decision with expert insights and clear explanations. We integrated their decades of ergonomic expertise into an intuitive digital advisory system.
What Makes Us

Why Choose This Range

We created an immersive digital platform that captures the essence of Hoekstra's design philosophy while making their customization process accessible to a global audience. The solution needed to honor their craftsmanship heritage while embracing modern digital capabilities.
Since 1978, the Hoekstra family has been crafting exceptional ergonomic furniture in their Rotterdam workshop. While their reputation for quality and innovation remained strong, their digital presence didn't reflect the sophistication of their design process or allow customers to fully engage with their customization options.

Explore our other ranges

Blank

Digital Product Configurator
Futuristic furniture

What Makes Us

Blank
A digital experience that brings three generations of Dutch furniture craftsmanship into the modern era, allowing customers to customize and visualize Hoekstra's renowned ergonomic seating designs.
What Makes Us

The Challenge

Hoekstra's customers often needed to visit their showroom multiple times to understand the full range of customization options. This limited their market reach and made it difficult for international clients to engage with their products. Traditional online furniture shopping couldn't capture the nuanced quality of their ergonomic designs.
The platform needed to translate the personal guidance typically provided by the Hoekstra family in their showroom into a digital experience. We had to maintain their high-touch customer service standards while making their expertise accessible through digital tools.
What Makes Us

The Solution

We developed a sophisticated 3D configurator that brings the Hoekstra showroom experience online. The platform features photorealistic visualization, real-time ergonomic feedback, and interactive design tools that help customers understand how each choice affects comfort and support.

Next.js Three.js Shopify Custom 3D Rendering API

The user experience mirrors the personal guidance of the Hoekstra family, walking customers through each decision with expert insights and clear explanations. We integrated their decades of ergonomic expertise into an intuitive digital advisory system.
What Makes Us

Why Choose This Range

We created an immersive digital platform that captures the essence of Hoekstra's design philosophy while making their customization process accessible to a global audience. The solution needed to honor their craftsmanship heritage while embracing modern digital capabilities.
Since 1978, the Hoekstra family has been crafting exceptional ergonomic furniture in their Rotterdam workshop. While their reputation for quality and innovation remained strong, their digital presence didn't reflect the sophistication of their design process or allow customers to fully engage with their customization options.
Previous Project
Chevron Right

Explore our other ranges

Circle icon

What we stand for...

Nutrifresh is a brand that drives change, our mission is to bring back the taste of real, nutrient delivering, wholesome, simple ingredients.

Find Nutrifresh out in the wild at the following stores worldwide.

Team working in an office watching at a presentation

We are currently based in London but have local support where needed.

Globe icon

Timezone (GMT+1)

Stay in the Loop

Stay informed about our latest news, updates by subscribing to our newsletter.

We respect your inbox. No spam, just valuable updates.

Offline

Nutrifresh, The Shipping Building, Hayes, London. UB3 1HA

Nutrifresh is a company registered in the U.K. Design and development services are provided by Nutrifresh.

© 2026 Nutrifresh — All rights reserved.

Chevron up