Smart Kitchen Tools for Healthier Living
Nutrifresh is making it even easier for families to prepare fresher, healthier meals at home with the launch of “Prep Like a Pro”, an exclusive loyalty campaign in partnership with Irish retailer SuperValu.
Following the success of previous Nutrifresh and SuperValu promotions, this exciting new campaign, launching across Ireland in 220 stores, in February 2025, rewards shoppers with premium-quality kitchen tools at unbeatable value. Customers can earn Nutrifresh Tokens every time they shop at SuperValu and redeem them for essential meal prep tools, starting from just €0.01.
Helping Families Eat Fresh More Often
At Nutrifresh, we believe healthy eating starts with the right tools. That’s why the Prep Like a Pro collection is designed to make meal preparation quicker, easier, and more efficient. From multifunctional peelers and ergonomic knives to airtight storage containers, these high-quality kitchen essentials help families save time, reduce waste, and enjoy fresher food every day, all at incredible value.
How To Take Part
The campaign runs from February 13th to May 21st, 2025, with tokens stored digitally on customers’ Real Rewards cards for easy tracking and redemption.
✔ Earn 1 Nutrifresh Token for every €1 spent at SuperValu (in-store or online).
✔ Collect 250 Tokens to unlock exclusive discounts.
✔ Redeem premium Nutrifresh Rewards for as little as €0.01!
Tokens can be redeemed until June 4th, 2025, while stocks last.
A Nationwide Campaign in Ireland
To mark the launch, Nutrifresh and SuperValu are rolling out a major nationwide campaign, featuring TV ads, social media content, and in-store promotions, ensuring that SuperValu shoppers don’t miss out on this fantastic opportunity.
For full campaign details, visit SuperValu.ie/rewards or explore more of the Nutrifresh range here. Follow SuperValu’s Instagram for fresh meal prep ideas and updates!
