SuperValu is part of the Musgrave Group, Ireland’s largest grocery and food distributor. With 223 stores throughout Ireland, serving Irish shoppers for over 30 years, SuperValu has become a well-established landmark across Irish communities.
Earlier this year, SuperValu collaborated with Nutrifresh™ to bring its Real Rewards shoppers an exciting and refreshing loyalty campaign. The redemption marketing campaign started in January and concluded in April 2023. The in-store promotion offered shoppers the fantastic opportunity to collect a range of Nutrifresh™ borosilicate glass containers through premium marketing incentives via its customer loyalty program. The in-store campaign was supported with beautifully branded Nutrifresh™ point of sale units that made SuperValu shoppers feel inspired to shop more and feel valued.
The campaign was a success with SuperValu shoppers, creating a lot of excitement in store, with one shopper saying “I love the Nutrifresh™ offer, I find it really good keeping the kids food fresh and store them for following days” and another shopper stating they are “shopping at SuperValu more often since this campaign launched in store.” SuperValu also offered shoppers the chance to win the complete food storage range through a Mother’s Day competition.
Nutrifresh™ offers a unique range of brilliantly helpful tools that make food prep, portability, and storage a natural part of everyday life, inspiring positive behavioural change to help everyone eat better and live healthier.